Direct Marketing in the Web 2.0 Era

Companies today are increasingly aware of the importance of captivating their customers in a personalized and effective way. The concern is evident from the small shopkeeper who is "in tune" with the market to large corporations that have specific departments for communication based on direct marketing strategies and tools. The web 2.0 era brought a new reality to the consumer, which today we can call neoconsumer. He seeks innovation, companies that really communicate in order to explore his interests, meeting his behavioral profile. This is the result of the increasingly present sharing of information, which becomes public through social networks.

There is no point in imposing the offer through the lengthy planning meetings to launch a product. The market is aware of the importance of direct marketing, but it still hasn't realized that the search for information posted on the web, Whatsapp Number List by Internet users themselves, can be the great asset to establish highly segmented actions and, with that, increase the chances of brand loyalty not only for meeting what this target needs, but for "provoking" viral marketing, since the winning relationship was based on concrete and scientific facts. Empiricism or the famous field research to put a product or service "on the air" are no longer part of those who live in the digital age.

Direct Marketing in Brazil earned R$ 19.5 billion in 2008, which represents an increase of 12.1% compared to the previous year, according to data from the Brazilian Association of Direct Marketing (Abemd). The data proves the constant attention of organizations with these investments, but the attentive look at the virtual universe will certainly contribute to a greater projection in the coming years. We are experiencing a moment of a demanding consumer. Many products have become commodities and exceeding customer expectations has become the key differentiator when making a purchase decision, so the main challenge in direct marketing is to surprise your customers.

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Companies today are increasingly aware of the importance of captivating their customers in a personalized and effective way. The concern is evident from the small shopkeeper who is "in tune" with the market to large corporations that have specific departments for communication based on direct marketing strategies and tools. The web 2.0 era brought a new reality to the consumer, which today we can call neoconsumer. He seeks innovation, companies that really communicate in order to explore his interests, meeting his behavioral profile. This is the result of the increasingly present sharing of information, which becomes public through social networks.

There is no point in imposing the offer through the lengthy planning meetings to launch a product. The market is aware of the importance of direct marketing, but it still hasn't realized that the search for information posted on the web, Whatsapp Number List by Internet users themselves, can be the great asset to establish highly segmented actions and, with that, increase the chances of brand loyalty not only for meeting what this target needs, but for "provoking" viral marketing, since the winning relationship was based on concrete and scientific facts. Empiricism or the famous field research to put a product or service "on the air" are no longer part of those who live in the digital age.

Direct Marketing in Brazil earned R$ 19.5 billion in 2008, which represents an increase of 12.1% compared to the previous year, according to data from the Brazilian Association of Direct Marketing (Abemd). The data proves the constant attention of organizations with these investments, but the attentive look at the virtual universe will certainly contribute to a greater projection in the coming years. We are experiencing a moment of a demanding consumer. Many products have become commodities and exceeding customer expectations has become the key differentiator when making a purchase decision, so the main challenge in direct marketing is to surprise your customers.